Dairy ingredients generally involve milk and its components or derivatives. Cow's milk may be the most common type used in some parts of the world, but other animals, such as sheep and goats, also give milk fit for consumption and widely used in certain countries.
As well as milk itself, products such as whey, proteins and fats feature heavily within the dairy sector. Buttermilk is popular as well as butter itself and related goods. Cream is also common -as well as substitutes for it such as coffee whiteners - as some people suffer allergies and find such products useful. Milk may be used as a dairy ingredient in different forms. It can be condensed, fomented, malted or brought to a very high temperature to become UHT, or long-life, milk. UHT milk keeps for longer, though its taste is altered.
Colostrum can be used as well as seasoning and dairy powders are common too. Dairy products are widely consumed and are a staple for many people, giving marketers a choice of descriptions for them. Such foods are often claimed to be pure or organic, while some are sold as being light, reduced mineral or Grade A.
Market experts have pointed out that dairy ingredients can be sold on the simplicity of their names, since they do not involve long chemical terms that may put off some consumers.
The common perception of milk and dairy as wholesome and natural foods can also be used to commercial advantage. Dairy products may be high in fat but healthier cheeses and yoghurts can be sold to those concerned about a healthy lifestyle.