baby foods & infant formulae
The baby foods & infant formulae category includes products such as baby cereals & biscuits, Baby drinks, Baby formula/milk, Baby meals – fruits and vegetables. The most popular flavour groups chosen are fruit, vegetable, poultry; meat; fish, unflavoured and grains. The top 5 companies supplying baby foods are Nestle, HIPP, Nutricia, Gerber and Bebivta. The following shows that the main reasons for purchasing are convenience, passive health, active health, age and others.
