confectionery
The confectionery category include products such as chocolate, gum, sugar confectionery, gummies/jellies, hard candy, toffee and fudge. The main reasons for purchasing are convenience, passive health, age, choice and pleasure. The most popular flavour groups are brown flavours, fruit, nuts, mints & menthols and dairy flavours. The top 5 companies supplying confectionary are Cadbury, Nestle, Kraft, Lindt and Mars.
