convenience foods & ready meals
The convenience foods & ready meals category include products such as main dishes, meal kits, pizza, potato products, prepared salads, ready meals, rice, sandwiches, plain pasta & noodles, prepared pasta & noodles. The main reasons for purchasing are convenience, passive health, choice, and pleasure. The most popular flavour groups are vegetable, poultry meat fish, rice and spices & seeds. The top companies supplying convenience foods & ready meals are Nestle, Unilever, and Heinz.