fats & spreads
The fats and spreads category is split into two sub-categories: savoury spreads and sweet spreads. The following shows that the main reasons for purchasing are convenience, passive health, choice, pleasure and active health. The most popular flavour groups are fruit, brown flavours, vegetable, poultry; meal; fish, spices & seeds. The top 5 companies supplying fats and spreads are Braswell, Sainsbury, Lidl, Schwartauer Werken and Unilever.
