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Firmenich responds to cyclone with vanilla solutions
10 May 2017Firmenich has introduced a new range of what it describes as sustainable and cost-effective natural vanilla solutions to support its customers in mitigating the impact of the Madagascar cyclone and the current record-high vanilla prices.
Firmenich has introduced a new range of what it describes as sustainable and cost-effective natural vanilla solutions to support its customers in mitigating the impact of the Madagascar cyclone and the current record-high vanilla prices. The company has extended its natural vanilla range by diversifying its sources of origin to include Uganda, Indonesia and India, as well as by developing solutions from alternative natural sources.
“With vanilla being the most popular flavour in the world, we immediately put our innovation to work to best support our customers to respond to today’s market scarcity and record prices”, said Chris Millington, President Flavors, Firmenich. “By rethinking our entire vanilla palette, we developed a unique range of natural flavors that offer an authentic taste profile, while meeting the market’s expectations for “clean” label and “natural”.“Firmenich has the largest palette of vanilla from different origins and processes and uses this to create a full spectrum of taste profiles including tailor-made extracts and signature natural vanilla flavors,” said Benoit Petit, Vice President, End-to-End Naturals, Firmenich Flavors. “As prices continue to rise due to the recent Cyclone Enawo, our broad range of natural solutions from vanilla extracts from various origins, to natural flavors, are more relevant than ever to delight our customers and their consumers.”