News

FlavorHealth launches

21 Jul 2016

FlavorHealth, a new specialty flavour company offering natural solutions to address today’s health and wellness consumer trends, is launching its new product line.

FlavorHealth, a new specialty flavour company offering natural solutions to address today’s health and wellness consumer trends, is launching its new product line.

FlavorHealth develops specialty flavour systems using a variety of ingredient sources found in nature. Focused in three main areas – sugar reduction, sodium reduction and bitter balancing– the product portfolio is said to enable manufacturers to meet consumer demand for healthier foods and drinks while keeping great taste and providing potential cost savings to manufacturers.

“Our valued partnerships with manufacturers provide crucial insights to the challenges they face in meeting consumer demand for wellness and transparency,” said Christian Kopfli, CEO, Chromocell and FlavorHealth. “FlavorHealth was created to address these challenges through natural flavor solutions that allow manufacturers to provide consumers with the healthier products they want for themselves and their families.”

“FlavorHealth innovation is driving healthier packaged goods,” said Shari Joslin, VP of Commercialization, FlavorHealth. “Through natural flavor solutions, we’re helping manufacturers tackle key consumer marketplace challenges, including sugar and sodium reduction.”

By reducing the amount of sugar needed in foods and beverages by 30 to 50%, FlavorHealth natural sweet solutions address growing health concerns around calorie and sugar intake. FlavorHealth Sweet products are said to intensify the sweet taste of both non-caloric and caloric sweetener sources, while maintaining the same great taste.

FlavorHealth natural sodium reduction offerings are designed to allow food and beverage makers to meet recommended sodium guidelines while maintaining the same salty taste. These solutions allow for 30 to 60% sodium reduction. FlavorHealth Salty products can be used in a broad range of applications including ready meals, beverages, soups, sauces, baked goods and snacks.

FlavorHealth natural bitter balancing solutions reduce the negative taste characteristics often associated with better-for-you ingredients, the company says, like astringent tannins, plant-based proteins, high potency sweeteners and vitamins and minerals. FlavorHealth Bitter Balance products allow for 40 to 60% reduction in bitterness, improving the taste.