Frutarom BU Health launches new fruit-based delivery system

21 Sep 2017

Frutarom BU Health has launched “Frutaceuticals”, a new fruit-based delivery system that the company says combines great flavour enhanced with the benefits of Frutarom’s branded health ingredients.

Frutarom BU Health has launched “Frutaceuticals”, a new fruit-based delivery system that the company says combines great flavour enhanced with the benefits of Frutarom’s branded health ingredients.

The new nutrition delivery concept is based on URC (Ultra Rapid Concentration) technology from Taura Natural Ingredients (a Frutarom company) and Frutarom’s expertise in bringing together taste and health to create a new form of supplement snack that it believes will appeal to consumers suffering from “pill fatigue.”

According to New Hope Network, Frutarom notes, there is a growing trend in the US for new delivery systems for healthful ingredients. In the US, two-thirds of gummies (which began as a candy format) sold are as supplements taken by adults who do not want pills or capsules. Pill and capsule alternatives, such as chewables, gummies, liquids, or powders accounted for $13.3 billion (34%) of the $38.8 billion supplement industry in 2015.

“While gummies are popular, they can be perceived as unhealthful sometimes because of added sugar and gelatin,” said Maider Gutierrez, Director of Marketing for Frutarom Health. “These real fruit pieces allow manufacturers to maintain cleaner labels by using simple ingredients that consumers trust. The new supplement snacks contain branded ingredients, including Neuravena, AB-Fortis, and Portusana.

“Frutaceuticals” is made from real fruit and designed to deliver the taste, texture and goodness of true-fruit chews.

“The fruit pieces, flakes, shapes, and pastes are produced using Taura’s URC process to quickly evaporate moisture from heat-sensitive fruits and maintain the raw material’s integrity,” said Peter Dehasque, CEO of Taura. “The fully automated system creates stable products that do not need added sugar, bulking materials, or preservatives.”

Several Frutarom natural health ingredients were selected to be included in the new supplements.

“We focused on ingredients that answer today’s consumer demands for health and wellness, and that offer a solution to leading health concerns,” said Gutierrez. “Each ingredient is backed by proprietary science supporting its efficacy. It is a proven successful concept: innovative, natural, good-tasting products with verified health benefits.”