ice cream
The ice cream category includes single serve ice cream, take home ice cream. Alternatives made from soy milk, rice milk and goat milk are available to those who are unable to tolerate traditional ice cream due to lactose intolerance or allergy to dairy protein. The main reasons for purchasing are convenience, passive health, choice, pleasure and age. The most popular flavour groups are brown flavours, fruit, vanilla, nuts, and dairy flavours. The top companies in the ice cream sector are Nestle, Unilever, Blue Bunny, and Ben & Jerrys.