Blog by Julian Mellentin 00421 March 2012
What ingredients companies can learn from a Thai beverage billionaire
Few people reading this blog will have heard of Chaleo Yoovidhya, the self-made Thai billionaire who died at the weekend. Yet he has arguably been one of the biggest influences on the beverage market, globally. And we can all learn from him.
Giving people a benefit that they can feel, see or measure is the most effective step you can take if you want your product to win consumers’ undying loyalty. After all, what better way is there to show people that they are getting value-for-money?
If you’ve ever wondered what makes energy drinks so successful, or why probiotic yoghurts for digestive health are so popular, or how Kellogg’s Special K became the world’s biggest weight-management brand, the tiny audio slide-show (it’s just four-minutes long) below this text gives you the answer.
Food ingredients Istanbul
Fi Asia China
Fi South America