Amway Introduces bone health supplement17 July 2012
US nutritional supplements firm Amway has introduced a new supplement which claims to support bone health and reduce the risk of osteoporosis.
Amway said that it had launched the supplement in response to predictions that 61 million women and men aged 50 and over will be affected by either osteoporosis or low bone mass by 2020. The company said that taking Nutralite would help an ageing population to build, preserve and strengthen bone.
The product contains two nutritional supplements – pomegranate and grape seed extract Nutrilite Osteo Keeper and Nutrilite Cal Mag D.
The former is said to modulate the effects of the IL-1 gene – a gene that can induce the overproduction of an activator in our bodies that leads to the creation of osteoclasts. This can increase bone resorption.
Meanwhile, Nutrilite Cal Mag D provides calcium, magnesium, and vitamin D. The manufacturers said that taking the two supplements together has been demonstrated in preliminary research maximise bone strength and integrity during the ageing process.
"As we age, it gets harder for our bodies to absorb calcium. And since your entire body needs calcium, if it doesn't find it in your bloodstream, it will steal it from your bones, which can lead to osteoporosis," says Keith Randolph, Nutralite’s technology strategist.
“A diet rich in calcium and vitamin D is important, and not just dairy - leafy green vegetables like spinach, kale, and broccoli are also rich in these nutrients.
“Combine with exercise and supplementation, and it's possible to have strong, healthy bones for life."
Food ingredients Istanbul
Fi Asia China
Fi South America