Creative Edge Nutrition seals retail acquisition14 September 2012
US sports nutrition firm Creative Edge Nutrition has confirmed the acquisition of discount supplements retailer www.SupplementsToGo.com.
Creative Edge first announced the acquisition of SupplementsToGo’s holding company SCD Nutrition in August and said the undisclosed deal would be strategic asset in the development of the ‘active lifestyle’ firm.
“This acquisition is another piece of Creative Edge Nutrition's plan in the online supplement superstore field and supports their stated plan of becoming an industry leader in the nutritional supplement market,” said Bill Chaaban, Creative Edge’s chief executive.
“With a team that has significant experience in the supplement and wellness industry, Cenergy (Creative Edge’s flagship sports nutrition brand) is well equipped to realise its strategic vision and goals of acquiring significant market share of the over $400 billion wellness industry. The company will continue to aggressively grow and expand our presence in the sports nutrition marketplace through both organic growth and strategic acquisitions."
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