Frito Lay continues focus on gluten free15 August 2012
PepsiCo’s Frito-Lay North America division has announced the launch of a gluten free recipe section on its corporate website which the company said is designed to help make snacking easier and more enjoyable for consumers with Celiac Disease or gluten sensitivities.
“We know gluten free eaters often feel their options are limited,” said Danielle Dalheim, registered dietitian and associate principal nutrition scientist, Frito-Lay North America. “Frito-Lay hopes to bring some deliciousness to gluten free snacking. We’re offering fans a variety of gluten free recipes and letting them know many of their favorite Frito-Lay snacks can still be a part of a gluten free lifestyle.”
Celiac Disease is a digestive disorder triggered by intolerance to gluten, a generic name for certain types of proteins contained in the common cereal grains wheat, barley, rye and their derivatives. The only treatment is a lifelong adherence to a gluten free diet.
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