George Weston secures North American cookie retail deal19 July 2012
Canadian food firm George Weston has agreed a deal to sell cookies under the Mrs Fields brand in North America.
George Weston’s cookie and cracker subsidiary Interbake Foods will make the pre-packaged cookies and sell them across the US and Canada.
“Interbake Foods is excited to add such a trusted and well known brand to our existing offerings of high quality and great tasting cookies,” said Kevin McDonough, Interbake Foods’ president.
“This partnership is a great way to grow the brand and sales for our retail partners."
Cookie and frozen yoghurt retailer Mrs Fields operates 390 stores in the US and has 80 more outlets around the globe.
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