‘Kosher’ and ‘All Natural’ lead new label claims for 2011

‘Kosher’ was the most frequent health-focused on-package claim for new products in the food and beverage industry in 2011, according to new data from Mintel's Global New Products Database (GNPD).

 
‘All natural product’ was the second most common claim, but with less than half of the 27% of new products featuring the kosher claim.
 
Also in the top five claims on new products for 2011 was ‘no additives or preservatives’, ‘low, no or reduced allergen’, and ‘gluten-free’. 

Near the bottom of the list was ‘no-High Fructose Corn Syrup (HFCS)’ which appeared on only 2% of product introductions. Mintel said that its research indicated that HFCS was not an issue of concern to consumers.
 
Claims for ‘low fat’, ‘low sodium’ and ‘low trans fat’ saw a decline, but claims of ‘low saturated fat’, ‘reduced saturated fat’ and ‘no saturated fat”’ grew during 2011.
 
‘High protein’ label claims rose in 2011, as did ‘antioxidant’ claims following a period of decline.
 
Labels making ‘organic’ claims for new products have almost halved since 2008.