LycoRed continues China expansion16 October 2012
LycoRed has secured a multi-million US dollar agreement with Shanghai Lithy Foods Material, a distributor of botanical extracts and nutrient pharmaceuticals for dietary supplements. This, said the company, continues its growth in China.
LycoRed supplies natural carotenoids and a range of other natural nutritional and colouring ingredients to the dietary supplement, functional food and beverage industries worldwide.
“We are very excited about our cooperation with LycoRed,” said Mr. Lee Po, chairman and general manager of Lithy. “We are raising the bar for both companies’ commitment to provide healthy, high-quality products through the use of the world’s top ingredients.”
Shanghai Lithy Foods brings to the relationship longstanding distribution channels in the China nutraceuticals industry and will focus on a number of important market segments emerging for LycoRed.
Later this month, LycoRed will host its first Shanghai Seminar, with speeches on Lyc-O-Mato by prominent overseas academicians. Lyc-O-Mato is a natural tomato lycopene complex that is extracted from phytonutrient-rich tomatoes and is used for natural lycopene fortification as well as natural red colouring of foods and beverages. Speakers at the seminar will include Prof. Esther Paran, Prof Joseph Levy and Prof. Yoav Sharoni. Prof. Paran will present her latest findings in natural tomato lycopene complex and vascular health, while Prof. Sharoni and Prof. Levy will be presenting new findings on lycopene and its impact on women’s and men’s health.
“Our recent engagements to strengthen LycoRed’s position in Asia, including the recent approval of our premix operation in China, successful participation in VitaFoods Asia, as well as the upcoming technical seminar in October increase the need to employ extensive distribution services inside the Chinese market,” said Morris Zelkha, President of LycoRed.
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