LycoRed targets Asia growth with new facility10 September 2012
Israeli premix supplier LycoRed will open a new $8 million plant in Changzhou, China in a bid to tap into growing demand for nutritional supplements from Asia-Pacific.
The new facility,which is set to open immediately and could yet be expanded, will produce premix for manufacturers of infant formulas, baby foods, dairy products and beverages in the Asia Pacific region.
“This business is being supported by the growing population in China as well as the growing of awareness about nutritional intake in the country,” Milo Shen, LycoRed's regional sales manager for China told FoodNavigator-Asia.
LycoRed said that it had launched in China partly because of continued major concerns over food safety in the country.
“This (food safety) is a key driver for the infant market in China. We have implemented our LycoRed standards to this new site for ensuring the highest and safest production process,” said Wim van den Broecke, the Changzhou plant’s general manager.
“In addition, LycoRed clearly wants to further grow, and the place to be for that is the region which is still enjoying significant growth: China and Southeast Asia,” added Van driveren Broecke.
Meanwhile, LycoRed has received Halal certification for its new vitamins vitamins D3, E and K1 formulations.
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