New agri-food product category aims for flexibility03 September 2013
Premium Ingredients has announced details of its new product category, Smart Powder Blends, along with the first company set to enter.
The category focuses on agri-food, a strategy that involves focusing on being open and anywhere. In open, Smart Powder Blends hopes to maintain transparency in formula and costs, whereas with anywhere the aim is to be available anywhere in the world and within the value chain.
Premium Blendhub, a company made from the combination of Premium Ingredients and Blendhub, will be the first entrant. The two companies will bring their respective knowledge of producing food ingredients and marketing “Portable Power Blending” in establishing itself as a key player in Smart Powder Blends.
The open aspect will benefit small and medium sized enterprises, which make up 85% of food producers. These are companies excluded from the production processes as they lack the technological capacity to deal with the raw materials, thus at a disadvantage in the current “black box” system.
Larger companies benefit from the open aspect in its approach towards information. More communication channels will theoretically provide companies with a greater say in each part of the process. The anywhere focus allows these benefits to apply to any part of the value chain, allowing for greater flexibility in producing powder ingredients.