Optimum nutrition signs Lawn Tennis Association sponsorship deal21 February 2012Optimum Nutrition is the Lawn Tennis Association's new sports nutrition supplier after agreeing a sponsorship deal with the sport's governing body. The partnership will see Optimum supply its products to players in the Lawn Tennis Association, performance squads and sports science researchers. Optimum’s product range currently includes Gold Platinum 100% Whey, Platinum Hydrowhey and Serious Mass weight gain supplement. The deal marks Optimum's first venture into tennis after establishing similar partnerships in rugby. Optimum supplies its products to several leading rugby union teams such as Leinster and the Scottish national team. "We're aware that a number of elite tennis players are already using our products, so to have the opportunity to work in close partnership with the LTA is a natural progression in the growth of ON and our pan-sport strategy," said Sebastian Mullin, Optimum Sports' EMEA managing director. "We are very proud to be helping the best British tennis players stay in peak condition throughout their training and demanding competition schedules." “We are committed to supporting our most talented players to enable them to reach their potential. Having the opportunity to work with ON will ensure that our top performance players stay in top condition on the court, and recover quickly and effectively off it,” added Karl Cooke, the Lawn Tennis Association’s sports science manager. "Our partnership with ON and their product range means that we are able to further tailor our nutritional strategies to suit each individual players' needs and goals." | |
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