Symrise invests € 12 million in Brazil03 August 2012
Flavours company Symrise is strengthening its presence in Latin America and has opened its Centre of Excellence near São Paulo. It will combine the research and development work which has until now been carried out at two different locations; in addition, said the company, it closely links R&D to market research, sales and marketing activities of both divisions.
“The economies in Latin American countries are growing at a rapid pace,” said Dr. Heinz-Jürgen Bertram, CEO of Symrise. “The standard of living is rising and with it the demand for luxury and consumer goods.”
Symrise’s new facility is located in the Brazilian district of Granja Viana. The building complex covers around 8,000 m2, where teams research the specific needs and preferences of Latin American consumers. The Centre of Excellence will, said the company, be the starting point for tapping into the emerging markets of Latin America.
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