Tetra Pak completes €42 million Singapore factory upgrade02 October 2012Tetra Pak has completed a €42 million facility upgrade and investment in coconut beverage R&D at its Singapore plant. The investment, which includes a new state-of-the-art printer ad building, is designed to meet growing demand in south-east Asia. The firm will also establish a ‘Coconut Knowledge Centre’ facility at the plant. “The Coconut Knowledge Centre’s objective is to build market and technology expertise that will extend our leadership in coconut beverage innovation. This will be very important for our customers in the region who are growing their local markets and expanding sales abroad, particularly in the US,” said Rusty Kekuewa, Tetra Pak’s vice-president, south and south-east Asia. Coconut water is a popular beverage in Asian countries but has generated increasing interest and sales in developed countries in recent years as a sports and health drink. Global coconut water consumption is expected to increase, driven mostly by the United States. Volume sales of coconut water in Tetra Pak packages have grown by an average of 26% annually from 2007 to 2011. Three of the world’s largest producers of coconuts are located in South and Southeast Asia – Indonesia, India and the Philippines – accounting for over 75% of total world production, according to the UN’s Food and Agriculture Organisation. | |
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