Thorne Research enters sports nutrition market through JV19 September 2012US nutritional supplements manufacturer Thorne Research has entered the sports nutrition market after announcing a joint venture with performance consultancy Integrative Health Resources to develop a range of dietary supplements and complementary educational tools. The firms will establish Thorne Performance as the sports nutrition division of the Idaho-based firm which until now has predominantly operated in the healthcare practitioner channel. The Thorne Performance product line will focus on building strength, immune function, stamina, endurance, conditioning and recovery. Thorne said that the products will be ‘formulated to address a specific metabolic need with ingredients blended in quantities to maximise performance outcomes’. "Nutritional supplementation plays a significant role is athletic performance, and nutritional deficits and overtraining can lead to a diminished ability to recover and a greater likelihood of injury," said Paul Jacobson, Thorne Research’s chief executive. "Thorne Performance aims to be the leader in sports-based nutritional supplementation by meeting the demands of individuals who regularly engage in intense physical activity and lead active lifestyles." | |
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