US herbal supplements sales hit $5.3bn05 September 2012
Sales of herbal dietary supplements in the United States increased by 4.5% in 2011 to nearly $5.3 billion, according to a new report published in the journal HerbalGram.
Sales in the mainstream market channel (such as drugstores) continued to grow, increasing almost 3% on 2010. Natural food store sales were up 5%.
"Herbal supplement sales grew while the economy is still considered in recession, a sign of how highly American consumers value these safe, low-cost materials," said Mark Blumenthal, HerbalGram's editor.
Based on data from the Nutrition Business Journal and market research firms SymphonyIRI and SPINSscan Natural, the report said supplement sales in the mainstream market channel totalled $379,286,600 in 2011 - an increase of 6.9% over the previous year. The data includes grocery stores, drugstores and mass-market retailers but not Wal-Mart, Sam's Club, other large warehouse buying clubs or convenience stores.
Botanical dietary supplements in the natural and health foods channel accounted for $251,212,449 of sales - a rise of 9% over 2011. The figure does not include sales from the natural foods store Whole Foods Market.
The top five selling herbal supplements of 2011 in the health and natural foods channel were flaxseed oil (Linum usitatissimum), grass (wheat and barley; Triticum aestivum and Hordeum vulgare), turmeric (Curcuma longa), aloe (Aloe vera), and milk thistle (Silybum marianum). Cranberry (Vaccinium macrocarpon), soy (Glycine max), saw palmetto (Serenoa repens), garlic (Allium sativum), and ginkgo (Ginkgo biloba) leaf extract were the best-sellers in the herbal singles food, drug, and mass-market channel category.
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