Yash Birla opens first India sports nutrition store17 August 2012
Indian conglomerate Yash Birla has launched its first advanced sports nutrition store in Mumbai.
Yash Birla said the BCUBE store stocks an exclusive range of twelve sports nutrition products targeted at the health-conscious, fitness-conscious and professional sports categories.
The firm is marketing the new products as ‘value-for-money’ with prices ranging from Rs.900 (£10.28) to Rs.5,000 (£57.11).
“We see substantial potential in this segment as more people are getting inclined towards fitness and the segment has been growing at 30% year on year," said Yash Birla, the group’s chair.
"We are the first business house to venture into the sports nutrition arena in a professional way with adequate investments in product knowledge expertise, thus having the first-mover advantage.”
In April, Yash Birla launched its new BCUBE range of sports nutrition products and revealed plans to capture 10% of the growing Indian market by the end of 2012-13. The firm said that BCUBE would be launched in Mumbai, Bangalore and Delhi by the end of the year.
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