Campbell Soup Company - a leading soup maker

Campbell Soup Company is a leading player in the convenience foods and ready meals segment. As you might expect, its main product is soup - which the company sells in a variety of types and flavours.

Its other offerings cover the beverages, sauces and seasonings, bakery products and snack foods categories and include juice drinks, baked snacks, ready-made pasta, sauces and packaged seeds.

The company sells its products in 120 countries and has a long history behind it. It is the market leader in a number of US and global segments and enjoys healthy annual sales and profits.

Key categories and brands

Campbell operates in the US soup, sauces and beverages segment through the Campbell's brand of condensed and ready-to-serve soups, as well as tinned tomato juice, pasta, gravies and beans under the same banner.

It also produces broth, stocks and tinned poultry under the Swanson brand, Prego pasta sauces, Pace Mexican sauces, V8 juices and soups, stocks and broths under the Wolfgang Puck name.

Internationally, Campbell makes Liebig and Royco soups in France, Erasco and Heisse Tasse soups in Germany, Devos Lemmens mayonnaise and cold sauces and Campbell's and Royco soups in Belgium and Swedish soups and sauces via the Bla Band brand.
 
Campbell's soup and stock, Swanson broths, V8 beverages and Prego pasta sauces are also produced for the Asia Pacific market, while Canadian products include Habitant and Campbell's soups, Prego pasta sauces, V8 beverages and certain products under the Pepperidge Farm banner.
 
In terms of bakery products, Pepperidge Farm cookies, crackers, bakery and frozen items are the main US offerings from Campbell, while Arnott's goods are made for the Australian and Asia Pacific markets.
 
The Campbell's, Pace, Prego, Swanson, StockPot, V8 and Pepperidge Farm brands are either first or second in their respective category or segment.
 
It generates some $5.2 billion (£3.17 billion) in sales in North America and about $1.5 billion internationally.
 
In addition to these main food products, Campbell has a foodservice unit in North America that distributes soup, speciality entrees, beverages, other prepared foods and Pepperidge Farm items through US and Canadian channels under the Away From Home brand.

Company information
 
Campbell was founded in 1869 and is based in Camden, New Jersey. It is listed on the New York Stock Exchange under the ticker symbol CPB.
 
The distinctive seal used on all of its products is an image of the gold medal of excellence the company won at the Paris Exposition in 1900.
 
Campbell's tinned soups are known for their eye-catching red and white packaging - a look that became familiar to many after Andy Warhol produced a series of art pieces featuring the cans during the 1960s.