OatWell® oat bran beta-glucan - CreaNutrition
OatWell® oat bran is an all natural ingredient with unique properties for many food applications, including RTE cereals, breakfast cereals, bars, biscuits, bread, pasta, instant drink and liquid applications. The inclusion level of β-glucan from OatWell® oat bran may be well adapted for health benefits in terms of cholesterol lowering, reduced glycemic index and weight management. Cereals with added OatWell® oat bran can be used as fortification in breakfast mueslis or designed as RTE cereals. Oats have enjoyed resurgence in popularity in recent years owing to their well-documented heart health benefits and weight management potential. The next years we will see a fundamental change in the way companies deal with innovation in health communication related sectors and fundamental changes to marketing strategies.  HealthFor health benefits, a significant content of soluble fibres (ß-glucan) is required. In fact, the U.S. FDA awarded the first-ever food-specific claim to oat bran because of its heart health benefits. The oats ingested must contain a minimum concentration of 0.75 g of ß-glucan per serving, with a recommended daily intake of 3 g, in order to improve cholesterol levels and to help maintain a healthy heart. Many positive effects have been attributed to the ingestion of oat products, including cholesterol control, regulation of the glucose and insulin metabolism and an improved gastrointestinal function. These beneficial properties are attributed to the soluble fibre found in oats, which is called ß-glucan. In OatWell® oat bran, the natural, gelling fibres are present in high contents due to a careful stabilization process of oat bran. CreaNutrition develops, produces and sells OatWell® oat bran products rich in ß-glucan, up to 28%. Products Only 2,68 grams of OatWell® oat bran needs to be added in a recipe to ensure 0,75 grams of ß-glucan per serving, whereas a tenfold amount of rolled oats, oatmeal or oat flakes would be required to reach the same level of concentration (approx 150 g rolled oats provide 3 g ß-glucan). CreaNutrition offers natural ß-glucan, promoting healthy food products to combat life style diseases. The functionality of OatWell® oat bran has been proved in numerous scientific publications and is applicable to a wide range of applications. Numerous clinical trials exclusively using OatWell® oat bran in different food matrices have demonstrated positive health effects on cholesterol reduction. In order to bear the heart health claim, foods should provide at least 3g per day of oat beta-glucan in one or more servings. Significant amount of 3g OatWell® beta-glucan can easily be incorporated into many food applications, including RTE cereals, breakfast cereals, bars, biscuits, bread, pasta, instant drink and liquid applications. Many heart health claims on foods containing OatWell® oat bran have been approved and are staged for approval within the new EU regulation on nutrition and health claims on foods. The recent published positive article 13 opinion on oat beta-glucan of EFSA acknowledges the previous health claim approvals for OatWell® oat bran in UK, France, Netherlands and Sweden based on scientific evidence and dossier submission. The evidence of OatWell® oat beta-glucan is compelling and is exclusively positioned for use in the development of heart healthy foods in full compliance with health claim conditions of use: physiological functionality based on high molecular weight, solubility, viscosity and bioavailability.  Currently, OatWell® oat beta-glucan is the only eligible ingredient with monitored thresholds of molecular weight, solubility and viscosity that can be used in food products to make heart health claims based on these active physical properties as also outlined in the EFSA assessment and scientific substantiation of the claimed effect. Clinical trials exclusively using OatWell® oat bran in numerous food matrices have demonstrated positive health effects on cholesterol reduction. OatWell® oat bran may be included in a product for many different reasons. OatWell® oat bran has the natural effect of enhancing the application in a health related way but may also be used for its technical benefits to the product such as a natural fat replacer or to increase the shelf life and freshness of the product. 
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