News
PureCircle invests $100m
22 Jul 2016PureCircle has announced an additional investment of $100 million in its PureCircle Agronomy Program to support its goal of creating the world’s largest, natural stevia supply.
PureCircle has announced an additional investment of $100 million in its PureCircle Agronomy Program to support its goal of creating the world’s largest, natural stevia supply. This investment will focus on expansion efforts to more than 15 growing regions around the world and further development of the company’s farming footprint outside of China, which will result in a 10,000 hectare pipeline that provides customers with year-round access to the highest quality PureCircle stevia leaf extract.
“This investment highlights our commitment to providing our customers with the largest, natural supply of stevia leaf extract,” said Jordi Ferre, PureCircle’s Chief Operating Officer. “We are diversifying the countries we grow in to meet the needs of the food and beverage industry as the demand for naturally grown stevia continues to rise. Our PureCircle Stevia Agronomy Program has been the foundation for these expansion efforts, supplying us with the knowledge we needed to take this pivotal step towards year-round farming.”Investments in the PureCircle Stevia Agronomy Program are focused in three areas:+ Scaling Naturally – Sustainable agricultural expansion to more than 15 growing regions+ Research & Development – Breeding the best new stevia varieties through traditional plant breeding methods, and identifying optimal growing practices.+ Farmers – Training, planting materials and other support to ensure the sustainable success of our farming partners“These three areas really encompass how we approach growing stevia,” said Faith Son, PureCircle’s Vice President of Global Marketing and Innovation. “There is real science behind how we grow the best tasting stevia naturally and do it in a way that’s sustainable and benefits farmers and their communities. This investment allows us to stay at the forefront of innovation and deliver great tasting products at a scale that fits with the needs of global brands.”