Britvic sponsors racing series

Soft beverage brand J20, which is owned by Britvic, will be sponsoring a new summer flat race series in the UK.

The nine-race series will be called the J20 White Blend Summer Series and it will run from August 6th to September 25th.

Racecourses including Haydock Park (two fixtures), Nottingham, Sandown Park, Carlisle, Newmarket, Warwick, Epsom and Kempton Park will host the series.

Britvic signed a two-year deal with Jockey Club Racecourses for the sponsorship rights to the series.

As part of this agreement, Britvic will receive branding on trackside signage, the presentation podium, number cloths, winners' blankets and media materials.

On top of this, the soft beverage manufacturer will present a cash reward to the stable staff responsible for the Best Turned Out horse for each race.

Jonathan Gatward, brand director at Britvic Soft Drinks, said: “We are very excited to be partnering with the Jockey Club this summer. It represents a great platform to broaden the awareness of our new light and refreshing J2O White Blend range – a product that we hope many race fans will be enjoying as much as the racing this summer."

Britvic launched its White Blend variants of J20 in April this year. They are designed to complement different foods.

Posted by Lauren Cook