Campbell Soup Company launches new V8 cans

The Campbell Soup Company has announced plans to make its V8 V-Fusion juice drink available in a single serving, eight-ounce can.

Designed to fit in a child's lunch box easily, the drinks are available in Pomegranate Blueberry and Strawberry Banana varieties.

Each eight-ounce can provides a full serving of vegetables and fruit.

"Most people know that they don't get enough vegetables but it can be challenging to find great-tasting options throughout the day," said Dale Clemiss, vice president of beverage marketing at V8 Beverages.

"That's why we are constantly striving to offer more and more ways to help people get their vegetables anytime, anywhere through new products like V8 V-Fusion cans."

In addition, Campbell is also adding two new varieties of V8 V-Fusion to its line-up - Cranberry Blackberry and Acai Mixed Berry Light which are available in 46-ounce bottles.

These new flavours mean the brand now offers 12 varieties of juice.

Posted by Jason Webster