Capri Sun in deal with Habbo HotelSoft beverage giant Coca Cola has created a partnership with social networking site Habbo Hotel. Some 70 million packs of the giant's Capri Sun brand will have on-pack advertising promoting the social network website. The site is aimed primarily at teenagers and it is hoped the marketing will drive customers to the website where they will gain exclusive access to the Capri Sun Summer Theme Park room. Users of the site will also be able to join a Capri Sun fan group where they can see exclusive content and enter competitions for prizes. The partnership deal between Habbo Hotel and Capri Sun will run for four months in total. Coca Cola has been working with the UK's Carbon Trust recently to measure and reduce the carbon footprint it produces. The company looked at every aspect of a drink's life, from transporting ingredients to disposing of bottles in order to try and reduce the environmental impact of some of its famous brands including Coca Cola, Diet Coke and Oasis. Posted by Phillipa Atkins  | | ||||||||||||||||||||
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