Heinz to expand baby food portfolioHeinz has announced plans to add some new products to its baby food portfolio. The firm is launching its new Heinz First Steps Toddler Cookies and Heinz Organic Stock Cubes in a bid to be seen as pushing forward innovative infant feeding options, reports Marketing Week. Jennifer Harker, brand manager at Heinz, told the magazine: "We know that Heinz is a brand that mums know and trust. Research into the category has shown that mums are looking for finger foods they can reward and enjoy with their toddler but as there is a limited choice, 68 per cent of mums are opting for an adult alternative." The news provider also suggested that Heinz is considering axing its range of Nurture baby milks in order to focus on its core infant weaning products and drinks business. According to Heinz, the proposal would only affect the UK market and is subject to consultation with employees. Posted by Lauren Cook  | |||||||||||||||||||||
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