Kit Kat given Japanese makeover


Nestle's Kit Kat has been given a makeover to help it appeal to Japanese consumers.

The well-known chocolate bar is now available in 19 new flavours that reflect specialties from across Japan including sweet potatoes, melon, miso and green tea, reports the Independent.

It is hoped that the bars will be bought as souvenirs or gifts and as such Nestle has teamed up with Japan Post to produce boxes that can be sent through the mail.

"Giving gifts is an important part of Japanese culture and we like to travel, so we wanted to combine these two things together," Miki Kanoh, a spokeswoman for the Kobe-based company, told Relaxnews.

Earlier this month, UK prime minister Gordon Brown revealed to the Daily Mail that he has a weakness for Kit Kats which he suggested shows his "more human side". He added that he sometimes tries to swap his chocolate treat for a healthier banana.
ADNFCR-2048-ID-19620542-ADNFCR

 

most popular

ingredients

related news

plotd

Bakery ingredients |  Cereals |  Chocolate & cocoa |  Dairy ingredients |  Emulsifiers |  Enzymes |  Fats & oils |  Flavours, aromas & colours |  Fruit & vegetable ingredients |  Health ingredients |  Hydrocolloids |  Nuts, seeds & pulses |  Preservatives |  Proteins, meats & fish |  Starches & derivatives |  Sugars & sweeteners | Baby foods & infant formulae |  Bakery products |  Beverages |  Cereals |  Confectionery products |  Convenience foods & ready meals |  Dairy foods |  Desserts |  Fats & spreads |  Fish products |  Flavourings |  Food supplements |  Fruit & vegetable products |  Functional & health foods and nutraceuticals |  Ice cream |  Meat & poultry products |  Organic foods |  Pet food & feed meals |  Sauces & seasonings |  Snack foods |  Vegetarian foods
 
 
 

 

 
IngredientsNetworkHome | NewsIngredientsApplications | ProcessorsPLotDNewsletter | IFI Magazine | Events | SiteMapContact us | Advertise
More languagesDeutsch | Francais | Espanol | Nederlands | Cymraeg | Polska | Português | Русский | türk | 中文 | हिन्दी | 日本語 | ไทย | việt
ExhibitonsFi Europe | Hi/Ni China | Fi India | Fi Asia | Fi South America | Fi Africa | Fi Central & Eastern Europe | Health ingredients Europe
   
           
 Privacy Statement | Copyright © 2010 UBM International Media BV, All rights reserved.