Nestle to launch Jenny Craig in France


Nestle has announced plans to launch its Jenny Craig diet in France and also has plans to roll it out in the UK.

The weight management programme incorporates diet coaching and a menu of healthy meals which are available from its centres or delivered to people's homes.

"We chose France to launch Jenny Craig in Europe as research has shown that French men and women are adopting a lifestyle that is increasingly American - fast foods, soft drinks and little or no exercise - they may be entering the front end of the obesity and diabetes epidemics that began in America nearly 20 years ago," a Nestle spokesman said.

The programme will head to the UK, and possibly other European nations, later this year.

While Nestle has not released any financial results for Jenny Craig, executives say it has been "increasingly profitable" since Nestle purchased it in 2006.

Jenny Craig currently runs in the United States, Canada, Australia and New Zealand and has had over five million clients in the past decade.

Posted by Jason Webber
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