Nestle UK launches 'cross-category promotion'

Nestle UK has announced that it is launching its biggest-ever cross-category promotion, the Get Set, Go Free campaign.

Consumers will be able to try a whole range of activities free of charge, reports Talking Retail.

The promotion, part of a £3 million marketing campaign, will run across Nestle's confectionery singles and multipacks, chocolate biscuit bars, cereals, Nesquik powders and its Pure Life water.

There will be 37 different activities on offer for consumers to take part in if they collect the Activity Points from any of the promotional products.

Once people have gained sufficient points, they can exchange them for a voucher, which can be used to fund an activity.

All the points and vouchers must be redeemed by July 31st, the website reports.

Food manufacturer Nestle recently posted organic growth of 6.5 per cent in the first quarter of 2010.

Growth of its food and beverage products, including cereals and coffee, rose by 6.1 per cent in the first three months of the year.

Posted by Lauren Cook