Radio ads from HeinzFood manufacturer Heinz is launching a new radio advertising campaign to promote is salad cream range. The brand, which is most famous for its baked beans, is also boosting marketing for its ready-to-drink juices range, reports Marketing Magazine. As part of the "It has to be Heinz" radio campaign, Gavin and Stacey star Joanna Page will be voicing the ads as well as Arabella Weir of The Fast Show fame. The two different radio ads will form part of a £1 million marketing push for its salad cream, particularly the reduced fat variety. Heinz has added a mixed berries and apples flavour to its ready-to-drink juices range - there will be radio ads to boost this product too. Helen Tarragano, marketing manager at Heinz Instant Feeding unit, was quoted by the news provider as saying: "We know that Heinz is a brand that mums know and trust. "We currently have four out of the top five value selling baby juices in the UK and are looking to build on this success with the new mixed berries and apples variety." Heinz produces some of the best-known brands in the UK, including Heinz Tomato Ketchup, Heinz Tomato Soup and Heinz Beanz. Posted by Jason Webster  | | ||||||||||||||||||||
| | |||||||||||||||||||||
| |||||||||||||||||||||
