News

Arla Foods launches food service division

23 Oct 2017

Arla Foods has launched its new foodservice division, Arla Pro, which brings together brands such as Lurpak, Anchor and Castello, with a new Arla back of house range.

Arla Foods has launched its new foodservice division, Arla Pro.

The launch of Arla Pro brings together brands such as Lurpak, Anchor and Castello, with a new Arla back of house range. Under the division, new Arla brand products to support the food service industry will be launched from January 2018 including a full range of mozzarella consisting of diced, sliced and grated.

Between now and 2020, Arla is targeting growth of over £100m from its Arla Pro operation as part of its Good Growth Strategy 2020 to be the ‘Champions of British Dairy’.

“We’re seeing businesses choose Arla because the range of brands, products and solutions combine the best of dairy with foodservice expertise and innovation,” said Jonathan Dixon, Vice President of Arla Pro. “Arla’s farmer owned model also provides full traceability of our products and ensures the highest possible standards. This is increasingly important to the end consumer and can support sales growth for the businesses working with us.”

“We have spent the last few months working with some great businesses and the Craft Guild of Chefs to test the functionality and performance our of products and the feedback has been fantastic.”