Arla launches address on-the-go market
10 Apr 2017Arla has extended its Arla Protein range with the launch of two new products – Arla Protein Pouches and Arla Protein Greens - which sees the company tapping into the on-the-go market.
Arla has extended its Arla Protein range with the launch of two new products – Arla Protein Pouches and Arla Protein Greens.
The new Arla Protein Pouches see Arla tapping into the on-the-go market with 200g pouches of the yogurt-based snack, designed to be consumed whilst on the move, whether that’s pre- or post workout. Designed to rival popular formats such as powder protein shakes, Arla Protein Pouches are said to offer a convenient protein packed snack, with 20g of protein per serving in two flavours - Strawberry and Mango.Arla Protein Greens sees the brand launch a Mango Kale and Lime flavour variant into the core range. The new flavour is designed to appeal to health conscious consumers who are keen to try exciting new combinations and with all of the recent media hype around kale, says Arla, it’s a natural flavour extension for the range.All the new products in the range are described as protein rich, low in fat and contain no preservatives.The Arla yogurt category more than doubled year on year in 2016 (+116%) resulting from the success of Arla skyr and Arla Protein. Arla says it has ambitious plans to continue this growth into 2017 and beyond with strong above the line plans and a £2m marketing spend.The Arla brand comprises a variety of dairy products including milk, yoghurt and cheese. Major products launched last year include Arla B.O.B, Arla Organic Farm Milk, Arla Quark and Arla Protein Cottage Cheese, adding to the already successful portfolio of Arla skyr, Arla Cravendale and Arla Lactofree.The new launches are in line with Arla’s business strategy for the Arla brand to become a household name by 2020.