Arla reorganises to address Asia

21 Jan 2015

Arla Foods is integrating its markets in China and South East Asia in a new regional market called Business Unit Asia. The regional office will be placed in Kuala Lumpur, Malaysia, as of March 1st 2015. Asia is vital to Arla’s ambitions to grow and to increase earnings for its cooperative farmer-owners in Europe, the […]

Arla reorganises to address Asia

flags-globe-asia-26370733Arla Foods is integrating its markets in China and South East Asia in a new regional market called Business Unit Asia. The regional office will be placed in Kuala Lumpur, Malaysia, as of March 1st 2015.

Asia is vital to Arla’s ambitions to grow and to increase earnings for its cooperative farmer-owners in Europe, the company said: as the world’s fastest growing economic region with a raw milk deficit and a total population of 2.3 billion people, Asia holds great potential for dairy export, in particular for family nutrition products.

China is a strategic growth market for Arla, while South East Asia (SEA) has been identified as a region, which could potentially become a new strategic growth market. The expectation is that revenue for the region will exceed 1 billion Euro within the next five years. The consumer needs in China and SEA have many similarities, Arla believes, and therefore possible synergies within brand and product portfolio, marketing and innovation.

“In close cooperation with our partner Mengniu, we have developed our market in China. We have gained important experience and insight, which will be levers to accelerate our expansion in Asia. We have strengthened our presence in several SEA countries and it’s time to move the senior management and main leadership functions to the region,” said Executive Vice President Finn Hansen, head of Arla Foods’ business group, Consumer International.

The new Business Unit Asia management will be based in a regional office in Kuala Lumpur and will be setting the strategy for all retail and food service activities in Asia. The unit will cover the Chinese retail sales through the partnership with Mengniu Dairy China as well as the SEA market. During 2014, Arla has established or strengthened the country management in Bangladesh, Indonesia, Myanmar and Philippines, and these as well as the management in Japan and South Korea and distributor sales in SEA will all report to the regional office.

To head Arla’s new Business Unit Asia Jesper Colding is appointed as Senior Vice President as of March 1st. Colding is currently holding a position in the executive management of Mengniu Dairy China as Vice President for Marketing. From 2009 to 2012, Jesper Colding was Senior Vice President in Global Categories in Arla with responsibility for cheese and the BSM category. Earlier in his career, he was based in Malaysia as associate director in P&G with sales and marketing responsibility for Malaysia and Singapore.

“Jesper has a broad strategic and commercial experience and an in-depth knowledge of the consumers in both China and South East Asia. I am confident that he is the right profile to continue the development of China even further and to lead both the new regional team and country managers to a successful delivery of growth in Asia,” said Finn Hansen.

“Asia holds so much potential,” said Colding. “There is a growing affluence among people and they are becoming increasingly aware of the importance of good health and choice of nutrition. We will build on the great foundation that has been created to refine our approach to the market in order to accelerate delivery of the strategic ambition. I am fortunate to have the opportunity to lead the next phase of Arla’s journey in a region I have lost my heart to.”

Current head of Arla’s Business Unit China, Frede Juulsen, will take up a new role in Arla, which includes responsibility for TPM (Third Party Manufacturing), Global Infant Milk Formula and the Supply Chain in Consumer International.

Related tags

New

Related news

Glanbia announces performance nutrition ingredients

Glanbia announces performance nutrition ingredients

25 May 2018

Glanbia Nutritionals has announced what it describes as two new pioneering and innovative performance nutrition ingredients for formulation in functional beverages in Europe, the Middle East and Africa.

Read more 
Ecotrophelia UK shortlist announced

Ecotrophelia UK shortlist announced

24 May 2018

The growing trend for plant-based diets has inspired the teams that have entered this year’s student food innovation competition – Ecotrophelia UK. All five of the shortlisted products are meat-free and four are also vegan.

Read more 
Healthcare continuum drives Lonza growth

Healthcare continuum drives Lonza growth

10 May 2018

Lonza has reported what it describes as a positive start to 2018 with businesses along the healthcare continuum as growth drivers.

Read more 
Arla enters breakfast food-to-go market

Arla enters breakfast food-to-go market

9 May 2018

Arla Foods is set to launch into the breakfast food-to-go market with the introduction of its new Milk & Oats range of ready to drink beverages.

Read more 
Eurofins to acquire Covance Food Solutions

Eurofins to acquire Covance Food Solutions

7 May 2018

Global life sciences company LabCorp has announced that it has entered into a definitive agreement under which Eurofins Scientific will acquire the Covance Food Solutions business from LabCorp for $670 million.

Read more 
Engaging with the Instagram generation

Engaging with the Instagram generation

3 May 2018

Colourful, exotic and unusual foods are on the rise as a growing number of consumers look for food experiences they can share on social media.

Read more 
New shake makes children taller

New shake makes children taller

1 May 2018

Nutritional Growth Solutions is introducing Healthy Height, a kids’ protein shake the company says is clinically shown to improve children’s height, to the European market.

Read more 
Mintel: Europe leads on private label launches

Mintel: Europe leads on private label launches

27 Apr 2018

Europe accounted for over half (57%) of all private label launches with premium claims globally in 2017, according to new research from Mintel Global New Products Database (GNPD).

Read more 
Ohly launches maple syrup powder

Ohly launches maple syrup powder

1 Aug 2016

Ohly has launched a new Maple Syrup Specialty Powder. The latest addition to the ProDry range is said to deliver authentic maple syrup flavour and sweetness in a free flowing powder form.

Read more 
Welch's extends FruitWorx

Welch's extends FruitWorx

8 Jul 2016

Welch’s Global Ingredients Group has launched FruitWorx Concord Grape Juice Powder, extending a range that already includes a range of Concord and Niagara grape-based fruit pieces, flakes and pastes.

Read more