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Britvic launches “A Healthier Everyday”

19 Jan 2018

Britvic has announced the launch of “A Healthier Everyday”, its new sustainable business programme which the company says builds on its commitment to help consumers make healthier choices.

Britvic launches “A Healthier Everyday”

Britvic has announced the launch of “A Healthier Everyday”, its new sustainable business programme which the company says builds on its commitment to help consumers make healthier choices; support the well-being of communities; and minimise its impact on the planet.

The creation of “A Healthier Everyday” follows a review by the company into how it can ensure that its sustainability programme is focused on the issues that matter most to its stakeholders, and concentrates on delivering solutions that can make a real difference. The programme is fully embedded in Britvic’s broader business strategy, and is helping to deliver the company’s overarching purpose to ‘Make Life’s Everyday Moments More Enjoyable’.

“A Healthier Everyday” programme focuses on three key areas including:

+ Healthier People: helping consumers to make healthier choices and live healthier lives

+ Healthier Communities: helping our employees and communities to thrive

+ Healthier Planet: helping to secure our planet’s future

The programme builds on the work Britvic says it has undertaken for many years, in particular the steps the company has taken on public health. Britvic claims it has led the industry in taking steps to help consumers make healthier choices, through a long term and extensive reformulation programme, an innovation pipeline focused on healthier products, and marketing responsibly. As a result, Britvic says it has removed over 20bn calories from its GB portfolio since 2013 on an annualised basis, meaning the company is well placed to respond to the soft drinks industry levy. By April 2018, 94% of its owned brands (72% of Britvic’s full GB portfolio) will be below or exempt from the levy.

“We have been bringing enjoyment to millions of everyday moments for over a century through our much-loved brands and we are committed to continuing to make a positive difference to the world around us – helping to make it healthier, happier, and more sustainable,” said Matt Barwell, Chief Marketing Officer at Britvic. “I am particularly excited about the ‘Healthier People’ pillar of the programme. The health of our consumers is vital to us which is why we’ve long been committed to helping them make healthier choices. Back in the 1930s, when we were called the British Vitamin Company, our business was built on bringing an affordable source of vitamins to consumers at a time when diets lacked important nutrients, and to this day we are doing our best to help make sure our products taste great and are better for you.”

“I fully welcome the commitment Britvic have made, with a unique and timely new programme to kick off healthy eating in the new year,” said Shree Datta, Consultant at King's College, London, lecturer and medical author. “Their sustained reformulation of products shows their drive to reduce the sugar content in the food and drinks we buy and should be applauded. In addition, their advertising ethos shows a responsible approach towards promoting healthy eating and I hope we can build on this.”

“Consumers now expect leading brands to be taking responsibility for the environment, and this new programme from Britvic is a great example of what is achievable,” said Stuart Foster, CEO at RECOUP. “Not only does the Healthier Everyday initiative continue to address the consumer facing activities needed to improve recycling and efficient use of resources, but it also demonstrates the continued commitment of Britvic working behind the scenes to reduce waste, save energy, and ensure they continue to set themselves ambitious environmental targets moving forwards.”