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Campbell launches Well Yes! soup
29 Dec 2016Campbell Soup has launched Well Yes!, a new soup line that it says features clean, simple and nutritious ingredients that the company believes showcases ingredients that people know and understand.
Campbell Soup has launched Well Yes!, a new ready-to-serve soup line that it says features clean, simple and nutritious ingredients. The company believes that the line of soups showcases ingredients that people know and understand, including wholesome grains, meats and vegetables.
“Our goal is to bring real, affordable and deliciously crafted soup to the soup aisle with the introduction of Well Yes!” said Sophie Arsenlis, Director of Marketing, Soup Strategy at Campbell Soup Company. “We thought differently about the creation of this soup, from flavour combinations, to our package design to the types of ingredients we sourced. With the Well Yes! brand, we are saying ‘yes’ to real food and well-being by only using ingredients that consumers know and trust.”Well Yes! soups feature ingredients that Campbell describes as purposeful like kale, quinoa, barley, beans, sweet potatoes and whole grains. The soups are available in nine varieties, and are made with carefully selected and sourced ingredients like chicken meat with no antibiotics. Well Yes! soups contain no artificial colours, flavours, ingredients or modified starches. Additionally, the packaging is a non-BPA lined can and recyclable.The first nine soups within the product line include:+ Black Bean and Red Quinoa Soup+ Chicken Noodle Soup+ Hearty Lentil with Vegetables Soup+ Hearty Tomato with Toasted Barley Soup+ Italian Vegetable with Farro Soup+ Minestrone with Kale Soup+ Roasted Chicken and Wild Rice Soup+ Sweet Potato Corn Chowder+ Tomato Carrot Bisque