Cherries at heart of new Naturex Energy Boost range

2 Oct 2017

Naturex has extended its ‘Beauty Food’ range of natural skin care solutions with its new ‘Energy Boost’ collection comprising two concepts formulated with cornelian and acerola cherry extracts.

Cherries at heart of new Naturex Energy Boost range

Naturex has extended its ‘Beauty Food’ range of natural skin care solutions made with ingredients derived from plants found in the food chain. The new ‘Energy Boost’ collection comprises two concepts formulated with cornelian and acerola cherry extracts.

Cornelian cherry (Cornus officinalis Sieb. et Zucc) is an antioxidant-rich fruit used in traditional Chinese medicine that Naturex believes is in tune with two of the major current trends in cosmetics – superfruits and Asianification. It is not as widely known as some other ingredients in Asian medicine, the company notes, which means it presents an opportunity for innovation and differentiation. With its deep knowledge and long experience of working with plants, Naturex said it believes cornelian cherry is certain to become a highly successful beauty ingredient in the near future – just like cranberry a few years ago.

The antioxidant power and skin care benefits of cornelian cherry are well established, according to Naturex. In vitro studies are said to have shown that it stimulates by +710% the production of catalase, an enzyme that protects the skin from oxidative damage. It also stimulates by +120% the production of glutathione reductase, an enzyme that is key to maintaining the oxidative balance of the cells. Cornelian cherry has also been shown inhibit lipid peroxidation by -40%. It is, says Naturex, a genuinely ‘super’ superfruit that is also known to deliver soothing properties and enhance skin radiance.

The company says that the acerola cherry (Malpighia glabra L.) is well known for its very high vitamin C content and antioxidant power, and is widely recognized as the star among today’s trendy superfruits. Sourced in Brazil through a highly sustainable supply chain, Naturex says its acerola powder extract has been shown to have 26 times more antioxidant activity than orange.

The company points out that data from Mintel shows that new product launches containing cornelian and acerola cherry rose significantly between 2012 and 2016, by 183% in the case of cornelian cherry and 36% in the case of acerola.

Emilie Danckaert, Global Category Manager, said: “Our Beauty Food themed range shows how today’s healthy food ingredients can inspire the innovative cosmetics products of tomorrow. Naturex has extensive experience with plant extracts for both the beauty and food industries and this puts us in the perfect position to identify specific food-based ingredients – like cornelian and acerola cherry – that can make the crossover to deliver efficacy and performance in skin care products.”

Energy Boost joins two existing collections within the Beauty Food range – Indulgence and Detox.