Chobani enters plant-based market

10 Jan 2019

Chobani has launched the company's first-ever plant-based recipe Non-Dairy Chobani. Starting this month, Chobani is rolling out nine new Non-Dairy Chobani cultured organic coconut products that will be available throughout the USA.

Chobani has launched the company's first-ever plant-based recipe Non-Dairy Chobani.

"We have a belief: if we can't make something better, we don't make it at all. And for some time, we've felt that people deserve better non-dairy options," said Hamdi Ulukaya, Founder and CEO of Chobani. "We've come up with something that's much better than what's out there – a new recipe that's absolutely delicious, but also meets our food philosophy of being nutritious, made with only natural ingredients and at a price that's accessible to all. Most importantly, this isn't a replacement to dairy, but it's a game-changer for plant-based products."

Starting this month, Chobani is rolling out nine new Non-Dairy Chobani cultured organic coconut products that will be available throughout the USA at grocery and retail stores. Non-Dairy Chobani is made using natural, non-GMO ingredients, and no artificial flavours, sweeteners or preservatives. Non-Dairy Chobani products also naturally contain no lactose, are said to be rich in probiotics, and are, according to the company, made with 25% less sugar than other non-dairy options.

The Non-Dairy Chobani platform includes single serve cups in blueberry, peach, slightly sweet plain, strawberry and vanilla flavours, and single serve drinks in mango, slightly sweet plain, strawberry and vanilla chai flavours.