Coca-Cola reveals its new paper bottle prototype11 Nov 2020
Atlanta-based beverage company Coca-Cola announced that it is testing a paper bottle prototype this month for both still and carbonated beverages. While this prototype will be tested in limited markets, Coca-Cola said that it is “too early” to specifically outline when this packaging will be released for widespread use.
As part of the Paboco Pioneer Community – an initiative led by Coca-Cola, Carlsberg, Pernod Ricard and L’Oréal that is exploring the feasibility of paper packaging – Coca-Cola is working in tandem with these other companies to perfect paper packaging that is equipped for mass production and scale. Currently, Coke’s paper bottle prototype has a paper shell but is still lined with plastic, albeit from a 100% recycled source.
Its current model is the first stage in this experimental packaging development, but the company is striving to devise a solution that does not require the use of any plastic. “Our vision is to create a paper bottle that can be recycled like any other type of paper,” Stijn Franssen, the R&D packaging innovation manager at Coca-Cola said in a statement.
To accomplish this goal, Coke is putting its bottle through comprehensive testing to determine its performance on shelves, in the refrigerator and to understand how well it protects the drinks inside the packaging.
Removing the plastic liner from these paper bottles, which is currently necessary to properly package liquid, is an effort that the members of the Paboco Community are working toward collaboratively. Already Carlsberg and Pernod Ricard-owned Absolut have paper bottle prototypes that are also undergoing extensive testing. While these companies have not been definitive as to the extent or duration of these tests, Coca-Cola’s announcement clarifies that the widespread appearance of these paper bottles on the mass market is still at an undetermined point in the future. “At this stage, the project is evolving every day and it’s too early to talk about the specifics,” a spokesperson for Coca-Cola told Food Navigator.
However, when these paper bottles do appear commercially, they will be a game changer. Consumers are increasingly demanding sustainable practices rather than promises from companies, and a Nielsen study showed that 48% of U.S. shoppers are likely to alter their purchasing habits to meet environmental standards.
Packaging has proved to be a particular pain point for consumers as only a portion of the plastic used in packaging is recycled. In 2018, consumers recycled 9.4 million tons of plastic, according to Plastics Europe, but 396 million tons of plastics are produced annually worldwide. Coca-Cola said in 2019 that it produced 3 million tons of plastic packaging per year, The Guardian reported.
Although the beverage giant has made moves to reduce its plastic usage, including updating its Dasani bottles to aluminum cans, the company told the BBC earlier this year that it plans to retain plastic bottles in its portfolio. At the same time, consumers are pushing companies to make strides in sustainability, so the R&D department at Coca-Cola is likely to continue to looks to expand its packaging options in hopes of increasing its overall consumer base.
Gen Z consumers are thirsty for variety in beverages
31 May 2022
As Gen Z consumers gain disposable income, they are looking to quench their thirst with beverage brands that are clean, sustainable and socially responsible, according to a report from the global consumer trend forecaster WGSN.Read more
Tea flavour innovation in China unites tradition with modernity
13 Apr 2022
Chinese tea brands are innovating with new flavours, blends and formats, and even making a foray into food with tea-flavoured food and drink launches.Read more
Low- and no-alcohol beverages see significant growth globally
11 Apr 2022
Alcohol-free and low-alcohol beverages are helping drive growth for many alcohol manufacturers that have been struggling to adapt to the changing tastes of the market in recent years.Read more
Baby formula brands innovate with clean label launches
7 Apr 2022
Clean label baby food is receiving a significant amount of development, with two recent brands ByHeart and Bobbi launching formulations certified by the Clean Label Project with a Purity Award.Read more
Consumers seek ashwagandha-fueled relaxation in beverages
28 Mar 2022
Ashwagandha has been used in India for centuries, and it is only in recent years that consumers in the US and now Europe are realising its health benefits, with manufacturers starting to add this adaptogen to beverage formulations.Read more
A new brew: Ayurvedic coffee in India, adaptogenic coffee from Finland
10 Mar 2022
Coffee is probably one of the world’s most popular functional beverages, providing millions with their daily caffeine hit. However, some brands are taking its functional benefits further by adding in botanicals, vitamins, and other nutrients.Read more
Coca-Cola is spreading itself outside beverages to expand its market
28 Feb 2022
With 130 years of experience behind the brand Coca-Cola, it would be easy to imagine that the brand would be comfortably reliant on one of its 15 billion-dollar brands that make up the portfolio of one of the largest beverage companies in the world.Read more
Microdrink startup Waterdrop expands in US, looks to move global
24 Feb 2022
Australian beverage startup Waterdrop has raised €60 million ($70 million) in a Series B funding round led by Singapore-based investment firm Temasek. The startup, which makes microdrinks — water-soluble, sugar-free cubes packed with plant-b...Read more
Synthesising volatile aroma compounds to make alcohol-free beer taste better
18 Feb 2022
A Danish startup is using synthetic biology to produce the volatile aroma compounds that are lost when brewers make low- and no-alcohol beer.Read more
Can sugar-reducing tech revive falling fruit juice sales?
12 Feb 2022
Better Juice’s naturally sugar-reduced fruit juice will hit US supermarket shelves in spring 2022 thanks to a partnership with GEA. Could this turn around the long-term decline in fruit juice sales?Read more
Are you a supplier?
Here's what we can do for you
- Generate quality leads for your business
- Stay visible for 365 days of the year
- Receive product inquiries and respond to meeting requests directly
- Improve company online presence through Search Engine Optimisation