Coca-Cola to launch Topo Chico hard seltzer brand in Latin America

6 Aug 2020

The hard seltzer market has seen phenomenal growth and now Coca-Cola is getting into the space with the launch of Topo Chico Hard Seltzer. Coke announced the alcoholic beverage will be released in select cities in Latin America later this year. In 2021, the beverage will make its way to the United States, according to CNBC.

Launching an alcoholic beverage will mark the first time that the Atlanta-based company creates and sells a libation in the Western Hemisphere. In 2018, the company debuted Lemon-Do in Japan, which is a canned drink made with carbonated water and the Japanese liquor shochu. Last year, the initial launch geography was expanded due to the popularity of the brand in Japan.

Coca-Cola to launch Topo Chico hard seltzer brand in Latin America

Coke has made no secret of its mission to pare down its portfolio and focus on brands that are surefire wins and revenue starters. In a second quarter earnings call, company CEO James Quincey announced that the business will focus on “prioritizing fewer but bigger and stronger brands.” While this means that certain names may be cut entirely from supermarket shelves, it also means that rising stars like Topo Chico will receive extra attention. Quincey called out the Mexico-based sparling water as a focus for the company’s portfolio.

Both sparkling water and hard seltzer have been booming segments in the beverage category. UBS analysts expect hard seltzer to grow 66% annually to reach $2.5 billion by 2021. Sparkling water isn’t far behind. Nielsen data showed that canned sparkling water sales rose 43% between 2017 and 2018.

With such demand for these categories, a beverage that combines these two megatrends is likely to grab significant attention from consumers that are already familiar with the brand that Coke purchased in 2017.

Coke said in a press release that it will provide more detailed information on the new product closer to launch.

Related categories

Related tags

Beverage Market News

Related news

Diageo unveils plans for €200 million carbon-neutral brewery in Ireland

Diageo unveils plans for €200 million carbon-neutral brewery in Ireland

1 Aug 2022

Diageo has unveiled plans for a €200 million carbon-neutral lager and ales brewery in Ireland – the country’s first.

Read more 
Shifting trends: Analysing the impact of high inflation in India

Shifting trends: Analysing the impact of high inflation in India

25 Jul 2022

Despite food and beverage categories in India feeling the pinch of increasing inflation, the overall outlook remains upbeat as governmental support steps in and evolving consumer purchasing patterns shape the sector.

Read more 
Gen Z consumers are thirsty for variety in beverages

Gen Z consumers are thirsty for variety in beverages

31 May 2022

As Gen Z consumers gain disposable income, they are looking to quench their thirst with beverage brands that are clean, sustainable and socially responsible, according to a report from the global consumer trend forecaster WGSN.

Read more 
Tea flavour innovation in China unites tradition with modernity

Tea flavour innovation in China unites tradition with modernity

13 Apr 2022

Chinese tea brands are innovating with new flavours, blends and formats, and even making a foray into food with tea-flavoured food and drink launches.

Read more 
Low- and no-alcohol beverages see significant growth globally

Low- and no-alcohol beverages see significant growth globally

11 Apr 2022

Alcohol-free and low-alcohol beverages are helping drive growth for many alcohol manufacturers that have been struggling to adapt to the changing tastes of the market in recent years.

Read more 
Brand licensing deals rise post-pandemic as consumers seek familiar and healthier products

Brand licensing deals rise post-pandemic as consumers seek familiar and healthier products

8 Apr 2022

Longer-term brand licensing deals between food companies have become more popular in recent times – a trend set to continue and flourish, partly thanks to the pandemic, licensing experts told Ingredients Network.

Read more 
Baby formula brands innovate with clean label launches

Baby formula brands innovate with clean label launches

7 Apr 2022

Clean label baby food is receiving a significant amount of development, with two recent brands ByHeart and Bobbi launching formulations certified by the Clean Label Project with a Purity Award.

Read more 
Consumers seek ashwagandha-fueled relaxation in beverages

Consumers seek ashwagandha-fueled relaxation in beverages

28 Mar 2022

Ashwagandha has been used in India for centuries, and it is only in recent years that consumers in the US and now Europe are realising its health benefits, with manufacturers starting to add this adaptogen to beverage formulations.

Read more 
A new brew: Ayurvedic coffee in India, adaptogenic coffee from Finland

A new brew: Ayurvedic coffee in India, adaptogenic coffee from Finland

10 Mar 2022

Coffee is probably one of the world’s most popular functional beverages, providing millions with their daily caffeine hit. However, some brands are taking its functional benefits further by adding in botanicals, vitamins, and other nutrients.

Read more 
Coca-Cola is spreading itself outside beverages to expand its market

Coca-Cola is spreading itself outside beverages to expand its market

28 Feb 2022

With 130 years of experience behind the brand Coca-Cola, it would be easy to imagine that the brand would be comfortably reliant on one of its 15 billion-dollar brands that make up the portfolio of one of the largest beverage companies in the world.

Read more