DFI, Mitr Phol in sweetener deal6 Oct 2016
DFI and Mitr Phol Group have reached a strategic investment and partnership agreement to expand production of natural sweeteners that they say offer distinct health benefits and superior taste.
DFI and Mitr Phol Group have reached a strategic investment and partnership agreement to expand production of natural sweeteners that they say offer distinct health benefits and superior taste compared to existing low calorie sweeteners.“We are very excited about this partnership and Mitr Phol’s investment,” said Paul Magnotto, Founder & CEO of DFI. “It will allow us to significantly expand our innovative, patented, electrochemistry platform to transform common sugars into low calorie products found in nature, without compromising taste. Our ingredients contain no artificial sweeteners, colours, flavours, fillers, or preservatives. It will allow us to bring scientifically-validated, ‘better for you’ natural sweeteners to consumers around the world who are looking for ways to eat healthier capitalizing on the global trend away from artificial sweeteners to natural sweeteners. Importantly, this joint venture partnership will provide access to the world's largest market while leveraging a well-established customer base and technical prowess for factories in Asia.”“Mitr Phol is very pleased to be investing in DFI,” said CEO, Krisda Monthienvichienchai. “DFI’s technology and people are highly innovative and world class. We look forward to building production plants in Thailand in the near future and it is important to note that erythritol and xylitol will use both sugarcane and cassava grown in Thailand. In addition, these two natural and bio-based products fit well as complementary sweetener products for our existing customers and markets.”“Consumers are demanding natural products and health is a big concern globally,” said Richard Bellas, DFI’s Chief Commercial Office. “The rate of diabetes and dental issues are also rising. There is a well-establised body of science demonstrating that erythritol & xylitol are the natural sweeteners of choice that has the taste consumers are looking for without the aftertaste and other health concerns artificial sweeteners present today. Many large food and beverage producers have already launched 100’s of new products globally using these two sweeteners. The new global partnership will be reaching out to consumers, food &and beverage producers and others looking to expand the use of these products and new products in other areas.”“While Erythritol and Xylitol are currently sold in natural food stores, this partnership could reach into the 100’s of millions of Asian homes with a tabletop portfolio, too. DFI has the vision to bring to market a broad range of products that meet consumer demands for taste while offering medically important health benefits in the most environmentally responsible ways. DFI’s patented technologies break new ground that will allow economic efficiencies to deliver products that already have enormous consumer acceptance.”
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