Hormel to go clean-label

21 Apr 2016

Hormel Foods has announced a company-wide clean label initiative to simplify the ingredient statements of many of its retail products through the removal or replacement of ingredients, while still delivering great-tasting items that consumers expect.

Hormel to go clean-label

Hormel Foods has announced a company-wide clean label initiative to simplify the ingredient statements of many of its retail products through the removal or replacement of ingredients, while still delivering great-tasting items that consumers expect.

“We know that a growing number of consumers are looking for products made with simple, familiar ingredients,” said Scott Aakre, vice president of corporate innovation and new product development at Hormel Foods.

The company’s Valley Fresh products, Hormel Compleats microwaveable meals, Hormel Always Tender meats and two Hormel side dishes have already been simplified. Projects are currently underway to simplify the ingredient statements for Hormel chili, Dinty Moore stew and SPAM products.

In addition, the company says that its Hormel Natural Choice meats were developed nine years ago with a simplified ingredient statement in mind. Hormel Natural Choicemeats are 100% natural with zero preservatives, no artificial colours or MSG, no nitrites or nitrates added, and have no gluten-containing ingredients.

“This initiative is in alignment with our company’s continuous improvement process and better positions our products with current consumer preferences,” said Kevin L. Myers, senior vice president of R&D at Hormel Foods.

Valley Fresh 100% natural chicken, for example, contains only chicken breast meat with rib meat, chicken broth, sea salt and rosemary extract.

“Now consumers can feel even better about the products they know and love,” Myers said.

In addition to the company’s retail products clean label efforts, the company’s foodservice division is focusing on clean labels as well. Knowing that foodservice operators and their patrons desire their ingredients and menu items to reflect what they find in their own pantries, the company says that all Hormel Foods Foodservice innovation efforts will continue to be chef-inspired with easily recognised ingredients, smart sodium levels and on-trend preparation methods. Innovation product successes include HormelFire Braised meats, Hormel Natural Choice meats, and recently introduced Hormel FUSE burgers. Each of these items is said to be 100% all natural with zero preservatives, no artificial colours, no nitrites or nitrates added, and have no gluten-containing ingredients.

The Hormel Foods clean label initiative builds upon the company’s sodium reduction efforts that have been in place for several years. It says it aims to reduce sodium levels in select products within its branded retail portfolio by an average of 15%.

Related tags

Natural

Related news

Healthy eating guidelines could help EU hit the methane reduction targets

Healthy eating guidelines could help EU hit the methane reduction targets

1 Jul 2022

National healthy eating guidelines calling for 50% cut in red meat and 25% drop in dairy consumption could be key for the European Union (EU) to meet its 2030 methane reduction targets, according to the Changing Markets Foundation.

Read more 
Nitrite and nitrate alternatives gain ground for processed meat applications

Nitrite and nitrate alternatives gain ground for processed meat applications

14 Jun 2022

As France finalises its review into the health risks of nitrite in cured meats, industry research focuses on the potential substitutes for nitrite and nitrate in processed meats to offer consumers healthy alternatives.

Read more 
Consumers seek ashwagandha-fueled relaxation in beverages

Consumers seek ashwagandha-fueled relaxation in beverages

28 Mar 2022

Ashwagandha has been used in India for centuries, and it is only in recent years that consumers in the US and now Europe are realising its health benefits, with manufacturers starting to add this adaptogen to beverage formulations.

Read more 
Does the home baking boom have longevity?

Does the home baking boom have longevity?

15 Mar 2022

After years of decline, home baking mixes experienced a boom during the Covid-19 pandemic. With the right positioning and claims, such as clean label and plant-based, brands can continue to leverage the trend for home baking.

Read more 
‘Humanisation’ of pets creates opportunities in pet food

‘Humanisation’ of pets creates opportunities in pet food

9 Feb 2022

Clean label, natural, sustainable, luxury and plant-based: The ‘humanisation’ of pets means consumers want premium pet food, and a number of food manufacturers are entering the growing pet food sector to meet their demands.

Read more 
Euromonitor’s top consumer trends in 2022 – and what they mean for the food industry

Euromonitor’s top consumer trends in 2022 – and what they mean for the food industry

7 Feb 2022

From direct-to-consumer e-commerce to upcycled food or functional ingredients for holistic wellbeing, we look at how food and drink manufacturers can leverage some of 2022’s top consumer trends into their portfolios.

Read more 
Mexican brand Sigma launches amaranth-based snack in the US market

Mexican brand Sigma launches amaranth-based snack in the US market

4 Feb 2022

Chocke-Obleas are arriving from Mexico to key markets in the U.S., thanks to multinational company Sigma. The Mexican snack wafer is made with chocolate, artisan wafers and crispy popped amaranth, and the wafers currently come in two flavors: chocolate...

Read more 
World’s largest indoor vertical farm planned for construction in US

World’s largest indoor vertical farm planned for construction in US

1 Feb 2022

Indoor aquaponic farming company Upward Farms is aiming high with its new project to open the world’s largest indoor vertical farming plant in early 2023. The 250,000-square-foot (six-acre) facility will be two to four times the size of the next larges...

Read more 
The rise of baby food delivery

The rise of baby food delivery

30 Jan 2022

Direct-to-consumer baby food companies promise to deliver nutritious, clean label food products that are tailored to babies’ developmental needs straight to busy mums’ doors, and investors are eyeing the category with interest.

Read more 
Less sugar, more fibre: How brands can leverage ‘two-in-one’ reformulation

Less sugar, more fibre: How brands can leverage ‘two-in-one’ reformulation

23 Jan 2022

Combining natural sweeteners with fibres to replace the sweetness and bulk of sugar is a two-in-one reformulation approach that allows brands to make two appealing on-pack product claims: less sugar and more fibre.

Read more