How Do Consumers Decide to Take Omega-3s?20 Aug 2013
Omega-3 supplements have continued to gain in popularity, and in most of the world, awareness that omega-3s are good for you is almost universal (see the figure on the left). Yet while consumers may be familiar with omega-3s, they do not necessarily understand why omega-3s are good for them, and they cannot say how much […]
Omega-3 supplements have continued to gain in popularity, and in most of the world, awareness that omega-3s are good for you is almost universal (see the figure on the left).
Yet while consumers may be familiar with omega-3s, they do not necessarily understand why omega-3s are good for them, and they cannot say how much omega-3s they should be taking. Likewise, when you look at where various consumers go to get information on omega-3s, there are wide variations.
In all the countries GOED has surveyed, the doctor or pharmacist is the first or second source of health information. In Germany, for example, 47% of consumers look to a health practitioner for advice, while in the U.K. the number is 62%.
France tops the charts with almost 70% of consumers reporting that a doctor or pharmacist is their number one source of information.
The interesting comparison comes when you look at the second choice. In most countries, it’s friends and family. This holds true in France and the U.K., but in Germany, a higher percentage (28%) go to the Internet for health information, while 20% talk to friends and family. Even in the U.K., friends and family only edges out the Internet by a very slim margin (19% compared to 16%).
As a point of comparison, both the U.S. and China rank the Internet higher than friends and family, although in both countries, doctors and pharmacists still came in first.
When you look at the factors that actually influence a purchasing decision, not surprisingly, doctor recommendations continue to lead the way. In France, almost 75% say this is their main influencer when making a purchasing decision. Quality is the second highest factor at more than 65%.
In the U.K., similarly, doctors rank first, with 58% of consumers saying they are influenced by health practitioner advice, followed by quality at 54%. Here, too, Germany is a bit different, with quality as an influencer having the higher percentage at 59%, followed by doctors at 51% and price a strong third with 42%. For comparison’s sake, in the U.S. and China, doctor recommendations were about even with quality as the primary influencer of purchase decisions.
Across all countries — Germany, France, U.K., U.S. and China — the lowest ranking factors were taste and sustainability concerns. The latter is interesting given all the talk in the media about sustainability and how much consumers are concerned about the issue.
Boom or bust: Are consumers ready for the alternative protein revolution?
24 Jun 2022
While excitement over alt-proteins is high among industry and investors, major challenges remain for companies looking to convince consumers to switch to a plant-based ‘meat alternative’.Read more
New EU mineral oil limits an ‘important step for food safety’
23 Jun 2022
The EU’s decision to restrict aromatic mineral oils (MOAH) in food products has been hailed as an important step in food safety and consumer protection but consumer organisation, Foodwatch, is calling for binding regulation to go one step further.Read more
NutriScore logo could help young people make healthier food choices – but more awareness is needed
22 Jun 2022
The European Nutri-Score labelling system can help young people make healthier food choices, according to a Spanish study – but one third still do not know what the label indicates.Read more
Mars launches animal-free chocolate with Perfect Day’s whey protein
21 Jun 2022
Mars has launched a vegan chocolate bar made with biotech unicorn Perfect Day’s animal-free whey protein made via precision fermentation.Read more
Unilever in $120m biotech venture to scale palm oil alternative
20 Jun 2022
Unilever has teamed up with US biotech company Genomatica to commercialise its palm oil alternative produced via a biotechnology fermentation process.Read more
Clear and accurate precautionary allergen labelling is vitally important, says regulatory expert
17 Jun 2022
As the UK’s Food Standards Agency looks to standardise allergen label wording, it is “vitally important” that food businesses provide consumers with clear and accurate precautionary information about potential unintended allergens in ...Read more
Monterey Mushrooms gets EU approval for vitamin D-rich mushroom powder
16 Jun 2022
Monterey Mushrooms’ vitamin D-rich mushroom powder, produced using ultraviolet (UV) to boost the nutrient content, can be sold in the EU, following novel food approval from the European Food Safety Authority (EFSA).Read more
Soil sequestration: An emerging opportunity for farmers and food producers
15 Jun 2022
Sequestration of carbon into soil has almost the same potential to reduce greenhouse gas (GHG) emissions as the use of wind or solar power and provides farmers with an opportunity equal to that of reforestation strategies, according to Berry Marttin of...Read more
Nitrite and nitrate alternatives gain ground for processed meat applications
14 Jun 2022
As France finalises its review into the health risks of nitrite in cured meats, industry research focuses on the potential substitutes for nitrite and nitrate in processed meats to offer consumers healthy alternatives.Read more
Metrics matter: Measuring the true price of food for a healthy and sustainable future
13 Jun 2022
Food value chains must begin to price in the ‘externalities’ of production, including impacts on human and planetary health, if the world is to realistically create a healthy and sustainable food supply to feed a growing population, according to one of...Read more
Are you a supplier?
Here's what we can do for you
- Generate quality leads for your business
- Stay visible for 365 days of the year
- Receive product inquiries and respond to meeting requests directly
- Improve company online presence through Search Engine Optimisation