13 Mar 2020
IT’S TOO EASY TO JUST SAY “BREWED TEA”!
Hot water and tea leavesare the only ingredients allowed.
Since 1988, when the first ice-tea drink bottled in PET in Europe was formulated in the R&D Laboratory at L’Italiana Aromi, such drinks have been rapidly gaining market shares, first in Italy then all over the world.Around 2006, when we felt traditional ice tea market had reached its maturity, we started developing a new tea drink concept: ready-to-bottle brewed tea. Brewed tea has been gaining popularity among consumers, because it is prepared as a traditional home made tea infusion and therefore has the same organoleptic profile.