International Flavors & Fragrances (IFF) has launched Tastepoint by IFF, a new company designed to service middle-market customers in North America.
International Flavors & Fragrances (IFF) has launched Tastepoint by IFF, a new company designed to service middle-market customers in North America. Tastepoint by IFF represents the merger of David Michael & Co. and Ottens Flavors."We created Tastepoint by IFF specifically to leverage both companies’ extensive expertise in the market,” said Matthias Haeni, Group President, Flavors for IFF, "while offering the R&D, technologies, and consumer insights that IFF can provide. This new and innovative go-to-market approach targets the unique needs and expectations of these customers – the speed, agility, and resourcefulness that David Michael and Ottens Flavors have long-provided – powered with technologies for differentiation.”"The creation of Tastepoint by IFF marks the achievement of another milestone in our Vision 2020 strategy– to win where we compete as we grow market share in North America,” said IFF CEO Andreas Fibig. “Tastepoint’s employees are truly passionate and committed to serving their customers in this exciting space, where I expect them to continue to provide industry-leading service to our customers.”