Indian baby food brand rolls out made-to-order meals for infants

8 Feb 2021

Indian toddler snack food company Timios has moved into the baby food category with the launch of its made-to-order baby porridge line that comes in 12 varieties that are made with a mixture of fruits and vegetables along with wheat, millet and rice.

This new line features USDA and India Organic Certified organic ingredients, and each portion is crafted and shipped out to customers the same day that an online order is received. While the porridge mix is made fresh only when a customer orders it through the Timios’ direct-to-consumer channels, the powdered mixture has a shelf life of nine months. This extended expiry date allows Timios to also sell its porridge at 350 retail locations as the concept of made-to-order infant nutrition continues to gain traction in India.

Indian baby food brand rolls out made-to-order meals for infants
Image via Rajesh Rajput on Unsplash

Company co-founder Aswani Chaitanya told industry publication Food Infotech that the impetus behind the made-to-order concept was derived from an idea to combining the nutrition of fresh-made food with convenience for modern parents. For busy parents that rely on packaged products, he said that the current manufacturing supply chain results in the reality that “Parents have no choice but to choose food products that are manufactured months in advance. In some cases, it’s surprising to note that the baby food might be older than the baby.”

For Timios’ freshly made and store-bought infant porridge, when parents are ready to serve their children, they can cook the baby food in two to three minutes, according to the company. To encourage the freshest products, Timios offers a subscription model where consumers can order products specifically formulated for six-month, eight-month and 10-month old infants.

For each of the age ranges, the company's porridge recipe differs. While all contain a combination of grains and produce, as the children age, more vegetables are added according to the servings size requirements specified by pediatric research and regulatory guidelines.

While the “Made to Order” line of baby porridge is a new addition to the Timios portfolio, it has a good chance of becoming a popular one. Due to increasing concerns over infant health and its effects on overall development, the global baby food market is set to grow from $50 billion in 2017 to $69 billion during 2018-2023, according to a report by Research and Markets.

In addition to infant food, Timios already has a variety of products aimed at toddlers, including pre- and probiotic bites, melts and energy bars. Going forward, the company intends to introduce more baby food products, including baby cereal, teething biscuits, pureed fruit and vegetables and freeze-dried finger food.

Related news

Soonish debuts natural beer with gluten-free baking ingredients

Soonish debuts natural beer with gluten-free baking ingredients

29 Jun 2021

Los Angeles micro brewer Soonish now has a beer that is aiming to take the gluten-free beer space and transform it into the “natural beer” category. Soonish-Natural Beer is made using banana, millet, sorghum, and honey, but rather than resulting in a f...

Read more 
Barry Callebaut launches Evocao, a cacao-only chocolate

Barry Callebaut launches Evocao, a cacao-only chocolate

24 Jun 2021

Two years after the chocolate company’s launch of its WholeFruit chocolate line, Barry Callebaut unveiled its Evocao expression, which is designed to evoke the aromatic flavors of the cacao fruit by using 100% pure, upcycled ingredients.

Read more 
PepsiCo announces plans to reduce global GHG emissions by 3M tons

PepsiCo announces plans to reduce global GHG emissions by 3M tons

27 Apr 2021

PepsiCo released its 2030 sustainability goals where it said it plans to eliminate at least 3 million tons of greenhouse gas emissions (GHG) by the end of the decade, improve the livelihoods of more than 250,000 people in its agricultural supply chain ...

Read more 
Candy colors for 2021 defined by the pandemic

Candy colors for 2021 defined by the pandemic

15 Apr 2021

Candy innovation will be a mixed bag this year as consumers continue to react to the effects of the pandemic. After a year of continual concern about one’s health, color has become the new playing field where consumers are looking for a healthier alter...

Read more 
‘Bread as good as veg’: Modern Baker makes bread better with science-based Superloaf

‘Bread as good as veg’: Modern Baker makes bread better with science-based Superloaf

8 Apr 2021

Packing in 12 high-fibre, plant-based ingredients and no additives, Modern Baker’s Superloaf claims to be as healthy as eating vegetables, and has won the praise of ‘gut guru’, Dr Tim Spector.

Read more 
Unilever and Nestlé petition to phase out caged hens in Europe

Unilever and Nestlé petition to phase out caged hens in Europe

29 Mar 2021

In a letter to the European Commission, major food titans called on the government to end the practice of raising hens in cages in the European agricultural sector. To accomplish this push, industry heavyweights Unilever and Nestlé partnered with the o...

Read more 
Babylon MicroFarms Closes $3M Seed Round

Babylon MicroFarms Closes $3M Seed Round

23 Mar 2021

Virginia-based agtech company Babylon Micro-Farms announced that it raised $3 million in a seed funding round with participation from existing its investor, the Center for Innovative Technology, as well as new participants, including Hull Street Capita...

Read more 
The healthier comfort food alternative

The healthier comfort food alternative

4 Mar 2021

The new product reducing sodium while enhancing umami flavour in popular comfort foods.

Read more 
Infant probiotic brand nurtured a $55M funding round

Infant probiotic brand nurtured a $55M funding round

18 Feb 2021

Evolve, a biotech company specializing in probiotics aimed at addressing infant gut microbiome deficiencies, closed a $55 million Series D funding round led by Cargill and Manna Tree. As part of the investment, Cargill and Manna Tree will join the comp...

Read more 
IFF’s olive leaf extract now non-GMO Project Verified

IFF’s olive leaf extract now non-GMO Project Verified

2 Feb 2021

IFF has received Non-GMO Project Verified certification for its Benolea® (EFLA® 943), an olive leaf extract, clinically shown to support cardiovascular health. In addition, the company recently received recognition by the Council of Ecological Agricult...

Read more